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January 23, 2018

Learn and Earn By Building Your Brand Step By Step

Learn And Earn By Building Your Brand

Learn and earn by building your brand step by step. We will show you an example of how to get your brand started when nobody knows who you are.

How to sell products online with affiliate marketing by earning trust in your future customers. How to take advantage of social media so people keep coming back for more info.

Why do we need to build a brand? First off, people need to recognize who we are. Secondly, we need a way of building trust.

These two steps helped us build a following of consumers. The more they trust and recognize your brand, the more they develop a loyalty toward you.

Find something you like doing and you will be surprised that there are a lot of people that like the same thing you do.

So today, we will show you how to build a brand from scratch and have a little fun doing it. How to use social media to build a loyal following when you’re new to affiliate marketing.

Learning how to sell products online with affiliate marketing can be very difficult with the amount of competition in the marketplace. Opening an online store or a blog is just not enough.

You need to have a well thought out plan to make money online by building your brand step by step.

Building Your Brand When Nobody Knows You

You do not need to reinvent the wheel when it comes to branding.

Look at big corporations that have built their brand with recognition and trust.

They have built a loyal following that has enabled them to make millions and even billions of dollars. Ford, McDonald’s, All-Clad stainless steel pots and pans and Weber grills have built a following of consumers that keep them coming back for more.

You have to build your following the same way except you get to use the internet with social media. You are just trying to get yourself a piece of that pie while not breaking the bank.

You also need to realize that it takes time to build your brand. The more people see your brand, the more they will start to trust you as long as you are providing them with the right content or information.

Even though you are going to be selling other companies products with affiliate marketing you still need to have your own brand.

Just because you show or promote some other companies merchandise that doesn’t mean they should buy from you.

They could just go directly to that brand. You have to set yourself apart from any and all competitors. You want people to buy from you.

How do you get people to buy from you? Do what you really wanna do, not what someone else wants you to do.

Write reviews about the products you are promoting. You may even own the product and show them how to use those products.

Share information with people. You solve problems and offer solutions. Talk about the features, advantages, and benefits of the products you are marketing. It’s a step by step process of building your brand.

You need to specialize in a certain field that you like and have a game plan to get where you plan on being in 5 years. It takes time to build a brand and a lot of marketing.

Branding needs to become part of your overall marketing strategy.

Building Your Brand Needs To Become Part Of Marketing Strategy

What's Your Marketing Strategy To Build Your Brand

It takes time building your brand. Here we outline what you could do for the next 5 years so your brand gets time to be recognized, trusted and you start building a tremendous amount of loyal followers on your social media sites as well as building an email list.

Remember this is just a quick sample so you get a basic understanding of what it takes to build a successful brand for your business.

We are just trying to give you training and information so you can succeed with affiliate marketing while selling products online. Branding needs to become part of your plan.

Just substitute what you like to do and your business name in your own plan. This is not a perfect plan, it is a quick basic outline to assist you only for this example. Here is an example of your plan with your goals;

30 Day Plan

Our 30-day plan is getting our foundation laid so that you have a solid starting point in building your brand. We will break down your first 30 days step by step in a few moments so you have a clear path of how to get recognized, trusted and so you can build a loyal following.

It is in your best interest to follow your plan and your marketing strategy to build your brand more effectively. Do some research on your competition, figure out who your audience will be and get your foundation built first. These pointers will guide you in building a brand.

90-day plan

  1. 20 blog post on a website
  2. 20 videos on YouTube
  3. 200 picture post on all social media sites
  4. Start Learning To Build an email list
  5. Your Trying To Get Your Foundation Laid
  6. You are Learning To Get Recognized
  7. You’re in the learning phase of building your brand step by step

6 Month

  1. Website with 50 blog post
  2. Social media with 500 post per site
  3. 50 videos on YouTube
  4. Drive traffic to social sites
  5. Build that email list
  6. Your Getting Recognized and starting to build trust
  7. You are Trying To Get Your Foundation Solid
  8. Your Gaining traction on building your brand step by step

1 Year Plan

What's Your Plan?

  1. 100 blog posts
  2. 100 videos on YouTube
  3. 1000 posts on social media sites
  4. Make $1000 a month
  5. 10,000 followers on social media
  6. Keep Building that email list
  7. Recognition & Trust are kicking in and you have built your brand
  8. Your building a following & they are starting to be Loyal

3 Years

  1. 300 blog posts
  2. 300 videos on YouTube
  3. 3000 post on social media sites
  4. Make $10,000 a month
  5. 50,000 Loyal followers on social media
  6. Build that email list
  7. You built your brand step by step

5 Years

  1. Write a Book How You Did It
  2. Promote Book On Website, Social Media & Email List
  3. Building Your Brand Was Accomplished
  4. Work That email list
  5. Make $20,000 a month
  6. 100,000 Loyal followers on social media
  7. Fire My Boss – Your hobby now becomes your career
  8. Take a vacation…

Building Your Brand Step By Step In The First 30 Days

Building Your Brand Step By Step

It’s time to build your brand. We got 30 days to get everything set up. We have already created a plan of action that you will be performing during the next 5 years.

Remember this is an example to get you on a fast track. You already know that your branding will pay off in the long run.

You’re not trying to make money online at this point. Only 1% of affiliate marketers make any money in their first 6 months to a year.

Some people can do it but they either already have a following on social media or they learned a system that works for them. Get your foundation laid first. Then you can go after the cash.

Step 1. Find Your Niche – Your Niche Is Cooking Chicken

We found our niche and we like cooking chicken so we decided that is what we are going to do. Therefore, we are going to share our cooking chicken recipes with the world. Now we will break cooking chicken down into sub-niches.

We will use these topics to help us get started with our website and blogging topics.

  1. Baking Chicken Recipes
  2. Boiled Chicken Recipes
  3. Fried Chicken Recipes
  4. Grilled Chicken Recipes
  5. Side Dishes With Chicken
  6. Desserts For Serving With Chicken
  7. Wines To Serve With Chicken
  8. Cooking Turkey Recipes
  9. Baking Turkey Recipes
  10. Grilling Turkey Recipes
  11. Boiled Turkey Recipes
  12. Fried Turkey Recipes
  13. Side Dishes With Turkey
  14. Desserts For Serving With Turkey
  15. Wines To Serve With Turkey
  16. Healthy Chicken Recipes
  17. Quick Meals With Chicken
  18. Left Over Chicken Recipes
  19. Tasty Chicken Salad Recipes
  20. Kids Love Chicken Nugget Recipes
  21. Chicken Sandwich Recipes
  22. Rotisserie Chicken Recipes

Alright now we are going to become the master at cooking chicken and we even have a bonus for the holidays. Cooking turkey and all the trimmings. Just in case you get stuck. What does this have to do with building your brand?

I’ll tell you what it has to do with building your brand. You are going to show the world that you are an expert on cooking chicken and even turkey. You will become the master of cooking chicken.

That will give you plenty of chicken recipes to write about. All of your content will be relevant and easy to share on social media. So we found our niche and broke it down into sub-niches.

Step 2. Create A Business Name – Very Important For Your Brand

There are lots of names that we could come up with. We want our name to explain what we offer and do. We want people to recognize us with our business name. Here are a few names we could use.

Cooking Chicken with Ken, Barn Yard Pimp Recipes, Cooking Chicken Recipes, Tasty Chicken, Yummy Chicken or any other name you can come up with. Here is what we decided on.

Cooking Chicken Master – That’s Your New Brand Name

It is short and easy to remember. The cooking chicken master tells the world what we do. It’s believable as long as we provide the right and great content to go with it. Now you found a business name.

So now we need to make sure that the name is available as a domain name and if we can get the same name for your social media pages.

Next, add in your tagline or slogan. We decided to go with Taste A Bite Of Chicken for our slogan. It will take a little brainstorming. Use your slogan with your business name and now you got a combination to help you get recognized and known.

Step 3 & 4. Buy Domain Name & Check Name On Social Media

Lucky for you the domain name is available on Go Daddy a few minutes ago. The name is also available on the social media sites that we checked. So go buy your name. In addition, buy your real name because you may need that in the future as well.

Domain names are just like real estate. Grab them before someone beats you to it. Almost forgot, get a dot com. Everyone remembers them and they are more valuable. This is something we do every time we start a new project. That way everything lines up with your new plan and helps with building your brand.

Step 5. Create A Logo Or Use a Picture For Recognition

There are plenty of places to create a logo. Just google it. Now when you create your logo you want to have your business name included because your a small company that no one knows about. It’s better to have your business name included because you want people to know who you are.

You will need to pick out a font style and a couple of colors that will become part of your brand. Think about colors that will make you stand out on the social media site. Look at their colors and try not to match theirs. That way your colors will pop out at the audience.

You should also have a tagline included with your logo. Here are a couple of examples; KFC (Kentucky Fried Chicken), its finger licking good. Mobile Biz Buzz, we get your biz buzzing on mobile or Verizon, can you hear me now.

You Can Use A Photo – Its Your Brand Make It Personable

Meet Ken - Learn And Earn From Home

You could even use a picture of yourself. Just like I did on this website, how to learn and earn. You will be using that logo on all your material, websites, social sites, and even your YouTube videos as the thumbnail.

I use that photo for the profile picture on all my social sites as well. That way they all match, no matter what site anyone would go to. I also use the same cover photo on all my social sites. That is usually the big picture on those sites.

The more people keep seeing that logo and cover photo the better you will become known as long as your content is good. It should be something positive. It should also match your name and tell someone what you do.

Step 6. Create Your Website – Represents Your Brand

Well, its time to create your website. Name your website the same as your domain name. This example is cooking chicken master. Include your slogan or tagline.

My advice is to get a WordPress Website and WordPress Hosting.

You are building this site for future earnings.

This is a long-term project. Your website will need speed so keep that in mind.

Your menu should include your main topics. You can include your blog post as part of your menu.

So the cooking chicken master might write his or her blogs with the four main topics starting out.

That would be baking chicken recipes, boiled chicken recipes, fried chicken recipes and grilled chicken recipes.

You need to get good relevant content on your website as soon as possible. You can always make changes as you grow. Your building your brand and a solid foundation.

Step 7. Create Social Media Sites – These Sites Are The Billboards That Build Your Brand Quickly

Learn And Earn With Social Media

Time to create your social media site. We talked about some this during the step about creating a logo. You will need a good cover photo for each social media site you plan on using.

Take your time and get one rolling at a time. But it is a good idea to get all your sites up. Use the same cover photo for each one. In addition, use the same profile picture or logo on each site.

The cover photos and logos could be different sizes. You will need to take that into consideration. The internet marketing Ninjas offer you a place to resize your images for each social media site. Make sure you give them a like and a share because they do that as a free service.

Step 8. Start Blogging – Time To Get The Word Out About Your Brand

Start blogging about you and what you do. You should start with an about page. That way people will know you are a real person. You’re trying to make a connection with your audience. My about page is, how to learn and earn at home. It’s my meet Ken page.

You should also know a little about search engine optimization so you can get some free traffic from the search engines. Page structure should be another area you will need to learn. This is also the good time to learn how to get traffic to my website.

Give your audience relevant content. Start writing about the stuff that you know the best. Figure out where you can chisel in. Look at your competition. What sets you apart from them. Write reviews of the products you are promoting.

As the cooking chicken master, you will have a lot to blog about as mentioned above in the sub-niches. You have a game plan and you just want to lay your foundation down. It’s just like building a house.

Step 9. Start Posting Images On Your Social Media Sites

You should be able to come up with some nice photos of cooking chicken or cooked chicken. In addition, you also have the side dishes that go with your chicken. Plus you have desserts and even a glass of wine that would accommodate your meal.

You are just trying to have some good content on your social media sites that are relevant to what you are promoting. You can also add in quotes and some funny stuff to break up the real message.

You’re doing the same thing here with your social media sites. You’re laying a great foundation to build your brand. You want enough information that will give people a reason to trust you. You’re trying to get recognized at first.

This is the groundwork that must be performed in order for you to succeed in build your brand.

Step 10. Start Building An Email List – Offer A Newsletter

Start building an email list. Offer information like an ebook, a newsletter. It could be something simple and it must be free. Your newsletter could be your next blog post. Keep it simple and easy for you.

When your first starting out you already have enough on your plate. Your busy trying to get your foundation laid. You can improve the way to getting people on your email list after you get everything else set up.

You got to prioritize your work. So right now keep it simple. This email list will become very important to you in the future. We have all heard, the money is in the list. Don’t lose that thought. Remember it because it will make you a lot of money in the future.

Step 11. Find Affiliate Products You Want To Promote That Match Your Brand

This is the time you get to finally start looking for the affiliate products that you want to promote. Remember, these companies already have a solid reputation and have a good brand name. You’re using their brands to help get your brand recognized.

Check out the affiliate marketing resources and tools we use to generate leads. These are some of the best brands in the world that you can make money with.

Therefore, this is where you will talk about the features, advantages, and benefits of these products. You do not have to reinvent the wheel just improve it so your audience has a better understanding of the products.

You can write reviews about the merchandise that you will be marketing online.

What is the cooking chicken master going to promote? Well, we are talking about cooking so let’s start with the pots and pans we want to cook with. We can also talk about the grills that we want to use. We could even promote other peoples cookbooks.

That will give us a start. So go to google and type in pots and pans + affiliate products. That is one way to help you get started with some affiliate products. There are others that you will learn.

Lay the foundation first before finding affiliate products

Now you can see why you did all that work of laying down your foundation before you started looking for affiliate products. To get approved to offer these products they are going to check your website out.

They want to know if your a match to represent their brand. You can always make adjustments to your website to accommodate them. You may even have to get more traffic to your site before they will approve you.

That is no problem for you because that is what you are working toward. You can always find something to promote. Amazon is always looking. Now when you specialize in higher-end products you will have an opportunity to make higher commissions.

Let’s look for one more product. Type in; grills + affiliate programs. There you have it. You can also find affiliate programs in the footer of some products or companies.

Before you apply to any affiliate program you will want to make sure you meet their terms and conditions.

Learn Before You Can Earn By Building A Brand

Well today you took a major step in the right direction and realized that you have to learn before you can earn by building your brand. We hope you acquire enough knowledge to get you on the right track.

You are building your brand. No one can take your identity. It is all about how you are perceived by your audience. It will take time, smart work and discipline to get you where you want to be.

Your brand will not get anywhere if you do not take action.

Are you ready to start building your brand?

You can get more free training on building your brand.

Read our Wealthy Affiliate review and check out the free training to understand how to learn and earn by getting your brand started. You will be glad you did. Take the 10 free lessons.

Bonus Tip For Building Your Brand

When you start your WordPress blog make sure that you fill in the profile for WordPress.

Use the same profile picture that you use as a logo. That is what I do. It’s on you. Why do it?

Because when you start commenting on other people blogs that will be the profile that will show up. Another way of getting recognized and building that trust factor.

Learn And Earn Show Is Part Our Brand & We Want To Thank You

Feel free to comment below about ways you plan on building your brand. In addition, tell us what pointers were useful to you. Did the cooking chicken master help you out?

Bonus To gain more traffic. Anyone that leaves a positive comment will receive our bonus branding tip. It’s a simple tip that will build your brand just by leaving comments on other people blogs.

Leave your name and email (Sign up for the newsletter) so we can send you the bonus tip that also generates traffic to your site.

Become part of our community to help others succeed. One comment just might help someone in need. We hope to see you at the top of the mountain. Sharing is caring.

Thank You,

Ken VanNortwick

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Ken | HowtoLearnandEarn

Believe in God. Health & Fitness Nut. Former Karate Champion. Big Sports Fan. Michigan State & Carolina Panthers. Owner of Lay The Pipe Plumbing (NC). Building a Retirement Income with Affiliate Marketing.

  • Hi Ken; I have read through your article I do understand that building a brand is not ABC but truth is: I never sat down and draft a plan on the subject I never take into consideration that so much was involved until now that I have timely read your article.

    I confess I will has to go back to the drawing board and have some things restructured so that things will fall into line as you have illustrated in this great post.

    After doing all the things that you have pointed out, is there a specific amount of post that one should write before one’s presence will be index on Social Media?

  • It takes time to build your brand. We like using social media billboards. Just short videos posted on our social media pages. They all start on YouTube. Short video about your blogs using keywords to try and get some ranking. It’s like getting two things done at once. Keep writing great content. Take the 90 day challenge to write 30 blogs and 30 videos during that time frame. One video per blog and post them on your social pages. That will give you a good start.

  • Hi Ken, I didn’t miss a word from your article it was really informative..you see building a brand bit by bit is really very important, the mistake we make is that we don’t build our content very well and allow ourselves to get connected with our readers before we start looking for profit at the end we just mess up everything and start thinking we have been scammed.
    Like me am still trying to build my brand, it is really not easy but I know that once I get it right I have gotten it .. I will apply some of this your tips.. thank for the article

  • Thanks for sharing Matron. Yes, it takes time to build your brand. You made a good point about connecting with the readers before you even think about making a profit. Following our guidelines will enable you to build trust and recognition right from the start.

    Provide solutions for the problems people have will help you with your content that you offer to your visitors. You should also get training in how to write content. Just write about the things you like doing. Pick a niche that you are passionate about. Get some solid training where you can be what you want to be. Wealthy Affiliate provides great training and the tools you need to succeed. They also have a community that can help you out when you need it.

  • Hi there,

    Thank you for such a detailed article, so much knowledge and I especially like the way you explain things. I definitely will follow your advise to get going with starting. My business online I have wanted to do that for a while now but always have no idea where to begin,

    Thank you very much once again.

  • It’s tough when you first start out Dave. Just follow the step by step strategy to build your brand. You now have a detailed plan of how to get there. Just fill in what you want to do. You may also want to take some affiliate marketing training courses for free. That will help you lay out your foundation. You can also sign up for our newsletter and get the bonus tip for building your brand. Thanks for stopping by and we hope to see you on top of the mountain.

  • Hey Ken, I liked your post. For the longest time I’ve always wondered what it meant to build a brand; something people will know you by. I couldn’t get a straight answer but your post makes that very clear and will help future potential newbies looking to establish their brand. Also, I want to go on record as saying that your post would’ve came in handy when I started because I had so many questions about building a brand, but I understand now. Good job, good read.

  • Awesome article I really love it and I learn a lot most of the steps you mentioned I did it but I missed some of them an Be sure I will do it right away I think this post can help beginners like me in the right track to have a brand, just one thing there is a way to earn money faster than 6 month, What Do you think? I will be waiting for your answer.

  • Glad you loved the article Felix. Yes there is a lot involved in building your brand the proper way. It takes time and you have to get folks to trust you. That is why it is so important to capture their email. You can get get more personal and build that trust faster.

    As for making money faster than 6 months. If you concentrate on offering value and solving your audiences problems you will be better off in the long run. You have to realize that you run a business and it takes time to start generating those profits. The more people you can help and the more value you provide to your audience the faster you will have success reaching your financial goals.

  • Hi Ken

    How to build your brand. Wow! You laid it out step by step by step. Anyone who follows your guidance for the 5 year plan, will definitely be successful provided they don’t skip even one step.

    I already started my online business, but your article made me realize that I too need this guidance, so I bookmarked it for future reference.

    Thanks a lot.

  • Building a brand is an awesome experience R.J. It will take some time but once folks start recognizing your brand and develop that trust factor you will gain traffic just from that. Glad you picked up a few things and I’m sure we’ll see you at the top. Thanks for stopping by and follow us on Twitter to get more tips so you can improve your business.

  • Nicolaas we want to be successful and In order to have success we have to help other people climb the ladder with us. Glad your on board and lets ride this train to the top of the mountain. 80% of the businesses won’t make it 5 years. Why, because it takes a lot of hard and smart work. Only 4% make it 10 years. I’m building a money source for the future by helping other people have success. Thanks for listening and welcome aboard.

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